If you want to see, you have to Look.
Denise said... In 2004, Barry Schwartz wrote a book titled, The Paradox of Choice - Why More Is Less." In the book, Schwartz argues that eliminating consumer choices can greatly reduce anxiety for shoppers.There are many times that I stand before a store display, almost paralyzed, because I can't decide between the various products. Do I have chest congestion, cough, sinus, dry cough, productive cough, post-nasal drip, headache, and on and on. The result is that I probably make poorer choices than if I only had two or three things to chose from.
Is this much choice really needed?What are you, a Communist? ;-)