If you want to see, you have to Look.
What a find, John! I am used to a lot of indecent colors even for trash bins, but this one is just amazing.
I think the color may be lilac, after the company, Lilac Disposal, named after Rochester's famous flowers. Lilac is one of the few women-owned and -led waste businesses in the country. Only about six companies on the Waste Age 100 feature women at the helm.http://www.lilacdisp.com/index.html
My trash bin is the same shape, but is dark green. The pink one sure is attention getting.